If you have ever received a cleaning quote that looked fair at first, only to see the final bill climb after the job, you are not alone.

If you run a restaurant on or near Barking Road in West Ham E13, you already know the truth: cleanliness is not just about looking presentable.

If you live near West Ham Park, you already know carpets take a beating in a real home: muddy shoes after a wet London afternoon, crumbs under the dining table, pet paws, the odd spill that somehow finds the light-coloured patch.